Most buyers never walk the plant. They take the meeting, nod at a capability deck, and leave without a feel for how the work actually moves. Automation Tool & Die's best sales call is the building itself, a 100,000-square-foot campus in Valley City where tooling, stamping, and the secondary work all sit under one roof. Beacon turned that walk into a three-and-a-half-minute video a salesperson can send before anyone gets in the car.
That is the job of the piece. It lets a prospect see the flow of a job through the building, the cells, and the quality system, then it asks them to book the real tour. The close is not a logo sting. It is a next step. For a manufacturer, the video does not replace the plant. It gets the right people to the door already knowing what they came to see.
Another company hiring Beacon for this kind of video is buying that same thing. A tour they can put in front of a buyer who will not fly in for a first look. A story told in the order a purchasing manager cares about, from how a job starts to how a part leaves. And a finish that asks for the visit, instead of hoping the viewer will figure out what to do next.
ATD did not need a longer brochure. They needed the plant to start selling before the handshake. That is what this video is for.
Read transcript Video dialogue and narration
[00:00.000] Automation Tool and Die in Valley City, Ohio is centrally located within the Great Lakes Manufacturing Region.
[00:17.500] Our 100,000 square foot building is situated on a beautiful 22 acre campus.
[00:23.000] ATD's facility has been planned out carefully to maximize efficiency for the flow of projects and materials through the building.
[00:30.500] ATD is a custom die and metal stamping facility offering one stop, concept to completion metal forming solutions.
[00:37.500] In addition to our automotive customers, ATD services a wide variety of non-automotive companies in many different industries.
[00:44.500] For our clients, we put in place a strategic plan with processes that are coupled with a volume management system and an approach to producing quality parts.
[00:54.500] ATD is an IATF 16949 registered facility, giving our customers the added peace of mind that ATD is a quality, system-driven organization.
[01:04.500] From the very beginning, our engineering team offers expertise in prototypes, reverse engineering with our laser scanner, tool and die design, metal stamping, secondary operations, sub-assemblies, and value-added operations.
[01:18.500] We use advanced design software and our decades of experience to ensure success from product development to production launch.
[01:25.500] By being involved at the beginning of projects, we've been able to offer substantial cost savings to our customers.
[01:31.500] Automation Tool and Die has also been very successful in bringing products to the market faster when our team participates from the beginning.
[01:39.500] Quality metal stampings begin with a quality tool design.
[01:43.500] We use the latest CAD and CAM software to design and create high-quality tools that are more reliable, last longer, and produce better parts.
[01:52.500] Scrap from our machines is recycled through our underground scrap system, which reduces non-value-added labor.
[01:58.500] During production and the running of parts, periodic multipoint quality and tolerance checks are performed to ensure quality and customer expectations are satisfied.
[02:07.500] Automation Tool and Die has a variety of presses to meet the specific needs of our customers.
[02:12.500] We have a robotic stamping cell that consists of two 275-ton presses and six robots, and a press capable of being configured to perform a number of tasks, including punching and custom forming.
[02:25.500] ATD is also an expert in secondary added-value processes.
[02:37.500] This custom weld cell welds five nuts and inspects their presence 100% of the time while precisely welding them into position.
[02:45.500] Our servo welder is custom-built to provide maximum flexibility, enabling ATD to weld a wide array of parts.
[02:53.500] It also utilizes cameras to inspect stamped parts before they are cycled around to have nuts welded onto them, and then inspected again by a secondary camera system to ensure each part has been welded properly.
[03:05.500] ATD provides numerous metal joining solutions outside of welding, including riveting and custom automated assembly.
[03:12.500] Automation Tool and Die lives by the Can-Do Code.
[03:16.500] Please contact us today to schedule a tour of our facility and let us know what we can do for you.
[03:23.500] Thank you for watching.
