A new buyer does not know you from the stamper down the road. They have a name, a website, and a few minutes. Automation Tool & Die's story is older than that page: a garage in 1974, a father's shop, four buildings in Brunswick, and a plant the company designed and moved into in Valley City at the end of 2016. Beacon put that story in the company's own voice, in under two minutes.
That is the job of an about-us video. It tells a buyer who built the company, why the building exists, and what they are actually buying besides a part. One roof for dies, stampings, and value-added work. A team that calls itself can-do. A quality system registered to the IATF standard. The close is the relationship, not a machine demo. Work that shows up on time and on budget.
Another company hiring Beacon for this kind of video is buying the first minute of every introduction. ATD is registered to a quality standard, IATF 16949, and that fact usually never shows up on a homepage. Buyers still introduce them as just a stamper, even though they do dies, stampings, and the extra work under one roof. The people who work there can tell that story. A first meeting usually ends before they get to it. The video can. It can sit on a homepage, open a proposal, or play before a tour.
ATD did not need a longer history page. They needed the company to introduce itself before the sales call did. That is what this video is for.
Read transcript Video dialogue and narration
[00:00.000] Automation tool and die was started in 1974 by my father. We started in our garage, our first facility, eventually growing into four facilities in Brunswick, Ohio. We finally designed and built our current facility in Valley City, Ohio, moved in at the end of 2016. But we feel we've created a world-class one-stop shopping for custom dies, high-quality metal stamp parts, products, and value-added services all under one roof.
[00:28.400] We are the can-do team, always looking for innovative ways to provide the quality products, services, and problem-solving support our customers need. Since 1974, we've been investing in our team of experts, equipment, and the latest technologies. It's allowed us to use the latest software and machines and equipment, as well as employ, educate, and retain highly credentialed employees. We truly come together as a team and a work family.
[00:54.920] Automation tool and die offers exceptional product value by offering one-stop, concept-to-completion metal-forming solutions. Utilizing only the best technology available, ATD incorporates a quality management system registered to the IATF 16-949 standard. We proudly serve a diverse range of manufacturers who depend on us for the quality and performance of their products and operations. At ATD, our customers expect excellence. We know they need high-quality metal stamp products, value-added services that are reliably delivered on time and within budget. We also know to meet those goals, we need a world-class team dedicated to filling these expectations. This is the basis on which we build long-term relationships with our customers.
