ATD – Celebrating 50 Years of Metal Stamping and Tool & Die Innovation
A fiftieth year is a party for the people who were there and a blank to everyone who was not. Customers still think of you as whoever answered the last bid. The people inside need to see that the next fifty years belongs to them, not only to the founder.
ATD's anniversary video does both jobs. It puts the start in a garage in Parma with founder James E. Bennett and the can-do habit the company still claims. It lands on the Valley City plant they have now and on a celebration led by his son, President Bill Bennett. The night marks the years. The close is the next fifty, for employees, the community, and customers.
Another company hiring Beacon for this kind of video is buying a handoff that outlives the party. A founder story told once at a podium dies there. A video can play for the room that night and, the next morning, for a buyer who was not invited. From a name, to the president who carries it, to the team the company says makes the work happen every day.
ATD did not need a photo set with a caption. They needed the anniversary to keep working after the lights came up. That is what this video is for.
Read transcript Video dialogue and narration
[00:00.000] 50 years ago, inside a small garage in Parma, Ohio, James E. Bennett founded Automation Tool and Die with little outside of a vision and can-do spirit.
[00:18.560] That determination laid the foundation for ATD starting its journey to become the premier custom metal stamping and tool and die company for the Great Lakes region.
[00:28.040] In that small garage, James E. Bennett secured ATD's first customers and began to expand its capabilities, moving into larger facilities and building out an excellent team dedicated to ATD's success.
[00:42.080] Today, ATD is headquartered at a state-of-the-art 100,000-square-foot facility in Valley City, Ohio, celebrating its 50th anniversary in business.
[00:53.420] The core of ATD's success has always been the can-do spirit, instilled by its founder and now embodied in every ATD employee.
[00:62.740] ATD's team takes challenges head-on and works relentlessly to support the growth of the company and its customers.
[01:11.280] This combined with ATD's meticulous processes and advanced capabilities is why it's renowned for its quality products and excellent service.
[01:20.580] ATD recently marked its 50th anniversary with a memorable celebration led by President Bill Bennett, son of founder James Bennett.
[01:29.660] He was joined by company leaders, associates, family members, and friends to honor the legacy and future of the organization.
[01:35.660] Thanks for coming here.
[01:36.660] We're really excited about taking it 50-plus years.
[01:43.660] Our team here is just an incredible group of men and women, hard-working people that just make it happen every day.
[01:52.780] The warm summer evening was filled with laughter, music, dancing, and heartfelt stories celebrating decades of achievement and the people who made it possible.
[02:02.180] The festivities accumulated in a spectacular aerial drone show, a tribute to ATD's proud history and enduring role in American manufacturing excellence.
[02:13.140] ATD's journey is far from over.
[02:16.600] As ATD looks forward to the next 50 years, its team is excited to continue to innovate and find ways to better serve its employees, community, and customers, embodying that can-do ethos that's driven ATD from the beginning.
[02:38.500] For more information, visit ATD.gov
