17 videos every manufacturer needs.
Plan videos that explain your business — a practical guide for using video to turn your manufacturing website into a sales and recruiting tool.
- The 17-video stack manufacturers actually need (and which 3 to start with)
- How video can explain your capabilities alongside written specifications
- What recruiting video does for hiring in tight labor markets
- What to include in each video and how to plan your next steps
What's inside
A field guide written for manufacturers — built from years of producing video for the people you'd recognize. Use it whether you're hiring an agency or shooting in-house.
The 17 videos
Brand films, plant tours, product demos, customer stories, training, recruiting — the full stack, and where each one fits.
Trust patterns
How a plant tour can show your capabilities alongside a written brochure. Ways to explain your work clearly on camera.
What to show
Suggested content and uses for each video format, from company introductions to training and recruiting.
Your action plan
Steps for reviewing your current content, prioritizing videos, publishing them and measuring results.
Who it's for
Built for the people inside manufacturing companies who actually have to make video happen — not just hand it off.
- Marketing leadsYou own the calendar and the budget, and you need to know what's worth funding.
- Owners & foundersYour face goes on camera and your story drives the pitch — you want it to land.
- HR & recruitingYou're hiring in a tight market and need the videos that actually attract candidates.