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Corporate Videos

Universal Trucking Services

A trucking company introducing itself usually reaches for a driver, a town, and a phone number. This video is 28 seconds, and the audio is music the whole way. Nobody says the company name. Nobody says where the trucks go. That is a real way to use half a minute. The track holds the time. Whatever the pictures are doing, they are doing it without a narrator who has to be rewritten when a phone number changes. Another company hiring Beacon for a piece this short is buying a loop that can sit on a homepage or a lobby screen. A spoken script goes stale. A music bed does not have a fact in it to get wrong. Universal Trucking did not need a voice track for these 28 seconds. The music is the soundtrack. That is what this video is for.