Corporate Videos
AM External Video (with company logos at the end)
A customer who receives the product wants to know what changed, not another line about caring. Associated Materials has been in the industry more than 75 years, and this video spends about a minute and a half on one subject: quality control. Beacon put the changes in the company's own voice. The video walks through where the extra checks sit. Manufacturing, packaging, storage, and transportation. It says end-of-line and packaging standards were lined up across the window manufacturing sites. Training, visual aids, and rotations on the line. Cosmetic and packaging inspections. Layered process audits and ready-to-ship audits, on top of the final product audit. The close is not a slogan. It points the viewer to a representative. Another company hiring Beacon for this kind of video is buying a way to tell customers that the process changed. A quality memo gets filed. A distributor and the person who receives the shipment will not read it. A short video can travel with the product story and still be specific about what got tighter. They did not need a brand anthem. They needed a video that says what changed, and who to call. That is what this video is for.
Read transcript Video dialogue and narration
THE VIDEO
01:35 · Landscape format
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