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AM External Video (with company logos at the end)

A customer who receives the product wants to know what changed, not another line about caring. Associated Materials has been in the industry more than 75 years, and this video spends about a minute and a half on one subject: quality control. Beacon put the changes in the company's own voice. The video walks through where the extra checks sit. Manufacturing, packaging, storage, and transportation. It says end-of-line and packaging standards were lined up across the window manufacturing sites. Training, visual aids, and rotations on the line. Cosmetic and packaging inspections. Layered process audits and ready-to-ship audits, on top of the final product audit. The close is not a slogan. It points the viewer to a representative. Another company hiring Beacon for this kind of video is buying a way to tell customers that the process changed. A quality memo gets filed. A distributor and the person who receives the shipment will not read it. A short video can travel with the product story and still be specific about what got tighter. They did not need a brand anthem. They needed a video that says what changed, and who to call. That is what this video is for.

Read transcript Video dialogue and narration
[00:00.000] With over 75 years of industry experience, associated materials strives for excellence in everything it does. We aim to deliver the best result and best customer experience every time. Our team has implemented enhanced quality control standards on all levels to meet your expectations the first time and every time. These additional measures were implemented throughout manufacturing, packaging, storage and transportation. What's new? [00:38.600] We've harmonized end-of-line and packaging standards across all Windows manufacturing sites. We've improved training, visual aids and cross-functional end-of-line rotations. We've implemented stringent cosmetic and packaging inspections. As part of our continuous improvement measures, we've added layered process audits and ready to ship audits in addition to our standard final product audit. Our goal is to exceed industry standards on quality. We've invested in equipment, processes and people to ensure a consistently high level of quality. [01:17.540] We are committed to delivering industry-leading products. Storage is happening. And there's more to come. Contact a representative to learn more about our commitment to you, our valued customer.

THE VIDEO

01:35 · Landscape format

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