A concrete crew does not want a black asphalt product drying on a gray slab. Unique needed a video that says this filler is for concrete, and that a crew can put it down without a long shutdown. Beacon made that a jobsite how-to, in under four minutes.
The video says the filler is a modified asphalt emulsion, gray so it sits closer to the color of concrete, and fuel resistant, which is why they point it at joints around fuel pumps. It also says tools clean with soap and water, and that the area can be opened to traffic within 30 minutes. Those are the product's instructions and claims. They are not a Beacon field result. The label still governs the job. The video gives a crew the order of work so the first pour is not a call back to the plant.
Another company hiring Beacon for a how-to is buying the video a distributor can hand over before the first order is used. A data sheet can list adhesion, temperature limits, and how wide a crack can be. A foreman on a damp slab usually will not read that far. The video can. It can live on the product page, in a dealer portal, or in the email that goes out with the first pail.
Unique did not need another line that says the product is easy to apply. They needed the crew to see that this filler is meant for concrete, and that the pavement is supposed to open again soon after it goes down. That is what this video is for.
Read transcript Video dialogue and narration
[00:00.000] Unique concrete crack filler is a portable signature grade modified asphalt emulsion
[00:14.680] concrete crack filler that's designed for the maintenance of concrete pavements.
[00:19.400] Its gray color is designed to closely match the color of concrete.
[00:23.560] Unique concrete crack filler is intended for use in hairline cracks and cracks and joints
[00:28.580] up to one and a half inches wide.
[00:30.780] For cracks larger than one and a half inches wide, use other unique pavement preservation
[00:35.820] and repair products to complete the job.
[00:38.540] Unique concrete crack filler has many benefits.
[00:41.700] Its asphalt based and free of coal tar.
[00:44.660] It can be applied to damp pavement.
[00:47.220] Its fuel resistant, which means it's great for sealing cracks and joints at fuel filling
[00:51.900] facilities.
[00:53.060] It's cost effective, requires minimum preparation, is safe and easy to apply, has excellent adhesion
[01:00.460] to pavement surfaces, and it dries fast so pavement can be opened to traffic quickly.
[01:06.500] It can also be cleaned off your tools using simple soap and water.
[01:11.460] Unique concrete crack filler should not be applied when the ambient temperatures are
[01:15.260] expected to drop below 50 degrees or rain is expected within 24 hours following its
[01:21.220] application.
[01:22.940] If the concrete crack filler liquid has been sitting in storage for more than 30 days,
[01:27.820] some separation or settling of the liquid may have occurred.
[01:31.500] Simply stir, mix, or shake the container to achieve a consistent mixture.
[01:36.420] To prepare the cracks to be filled, make sure the cracks are free of any weeds or grass.
[01:41.940] Once this is done, sweep the cracks and joints of any loose debris and standing water using
[01:47.260] unique stiff which broom, compressed air, or a leaf blower so the crack filler can completely
[01:52.780] fill the damaged areas.
[01:54.620] Now check the soundness of the pavement in the area to be repaired.
[01:58.700] Make sure you don't see damage caused by freezing or undermining.
[02:02.660] If you see undermined areas like this one, understand that it can be severe and require
[02:07.980] backfilling prior to any application of the concrete crack filler.
[02:12.020] To take care of this, partly fill the crack with clean sand or backer rod.
[02:17.220] If the undermining is not filled completely with your first application or the liquid
[02:21.620] lowers in the crack as it runs down into the undermined areas and settles, additional crack
[02:26.860] filler will be required to fill the crack evenly with the surface.
[02:31.140] Unique concrete crack filler can be applied by pouring directly from the container using
[02:35.660] a pour pot or applying with a pump and wand system like our crack and tack tube pump.
[02:41.940] Simply fill the crack with unique concrete crack filler three quarters of the way down
[02:45.700] the length of the crack, allowing the liquid to fill the crack from the bottom to the top.
[02:50.940] Wait a few minutes to allow the unique concrete crack filler to seep completely down into
[02:55.700] the crack.
[02:57.100] Using a U or V shaped squeegee tool or other similar tool, push and spread the remaining
[03:02.900] crack filler the full length of the crack, including the remaining quarter section of
[03:07.260] the crack where no crack filling liquid was applied.
[03:10.460] You want to make sure to level the crack filler with the existing pavement.
[03:14.500] Allow one to two hours of curing time between coats if needed or open the area to traffic
[03:19.420] within 30 minutes of application.
[03:21.780] Now just use soap and water with a brush to clean your tools.
[03:25.300] Make sure you clean your tools before the liquid dries on them.
[03:29.140] There's a reason unique paving materials has the brands to which all others try to compare.
[03:34.380] For more information about this amazing product, please give us a call today at 800-441-4880
[03:42.180] or visit our website you see on the screen.
