A town that wants to start filling cracks does not want a kettle of hot rubber on the truck. UNIQUE needed a video that says a small crew can begin that work with a pump, not a plant. Beacon made that case in under two minutes.
The video says hot rubberized asphalt is expensive and unsafe, and that this pump sits on a 55-gallon drum, needs no electricity, and one person can set it in place. Those are the product's claims. They are not a Beacon field result. The spec still governs the job. The video gives a buyer the picture of a small crew starting a crack program without the hot process.
Another company hiring Beacon for a tool video is buying the minute a purchasing agent will actually watch. CRACK-N-TACK is a pump that lives on the drum the filler already ships in. A data sheet can list nozzles, an air valve, and cleanup. A road superintendent deciding whether the crew can start this year usually will not read that far. The video can. It can sit on the product page, in a bid packet, or in the email that goes to a public works director.
UNIQUE did not need another list of liquids the pump can move. They needed the buyer to see that a crack program can start with one person and a drum. That is what this video is for.
Read transcript Video dialogue and narration
[00:00.000] The crack-and-tack portable pump provides a cost-effective and flexible way for agencies to start a crack filling program. The cost of repairing cracks with the traditional method of using hot rubberized asphalt can be very expensive and unsafe.
[00:16.800] The crack-and-tack portable pump is designed to fit directly on top of a 55 gallon drum and has the power to dispense products like cold flow pourable crack filler, unique asphalt resurfacer, integral seal asphalt sealer, and unique concrete crack filler. All of these products are offered in 55 gallon drums.
[00:37.300] Make sure you clean out the machine between product changes, long breaks, after a job is complete, and at the end of the day to prevent the product from clogging the line.
[00:46.720] The crack-and-tack portable pump is small but mighty. Its lighter weight allows it to be easily set in place by one person, requires no electricity, and is self-contained. A user-supplied 30 gallon air compressor is recommended to operate the unit, which is perfect for small crews and very economical.
[01:08.440] The unit also has quick change nozzles, allowing you to use the unit for various applications and different products. The adjustable air valve allows for low volume crack sealing or higher volume spraying. The unit also cleans up easily with soap and water. However, be sure to dispose of any leftover material and water in accordance with state and local regulations. Also, its compact size does not require a lot of space and storage.
[01:38.880] There's a reason unique paving materials has the brands to which all others try to compare. For more information about this amazing product, please give us a call today at 800-441-4880 or visit our website you see on the screen.
