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Product Videos

Hawk GWR Teaser Video

A product that is not on the market yet is hard to talk about. A data sheet would say more than the company is ready to say, and a logo by itself does not show the instrument. HAWK's video has no narration. It opens on a short animation, then the hawk mark and hawkmeasurement.com. The camera holds on the instrument, a teal cap on a stainless fitting with a side connector. Words come up on the screen. You asked. Then, we listened. Three versions of that head sit side by side, with the connector pointed different ways. It closes on the hawk mark again, a bar that says new product launch, the words coming soon, and the website. Another instrument company hiring Beacon for this kind of video is buying a 35-second notice that something is coming, with the hardware in the frame and the customer's ask on the screen. It can run before there is a spec sheet. HAWK did not need to explain the product in this video. They needed people to see the instrument and know a launch was coming. That is what this video is for.