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Strasburg Railroad TV Spot

A family choosing a day out does not stop to read a charter from 1832. They want to know the ride is real, and a station break is all the time they will give it. Strasburg Railroad's spot is one minute. It puts the line in Lancaster County, across from the Railroad Museum of Pennsylvania, and it says the railroad dates to 1832 and still runs under its original charter. That is the job of a sponsor spot. The video is not a timetable. It is the reason to go: a steam whistle across the valley, vintage passenger cars, a 45-minute ride from Strasburg to Paradise, and a close that says experience the power of steam. Then it says the railroad is a proud sponsor of the PBS program, and it sends people to strasburgrailroad.com. Another attraction hiring Beacon for a spot like this is buying the minute that has to work while the program is still why someone is watching. The age of the railroad can live on a website. The video is what a sponsor gets to say before the show comes back. Strasburg did not need a longer history of the charter. They needed the place, the ride, and the address in one minute. That is what this video is for.

Read transcript Video dialogue and narration

[00:00.000] In the heart of Amish country in Lancaster County, Pennsylvania is a magical place where families can be transported back in time to an age when the steam engine was king of the rails. [00:11.240] Nestled in the hillsides across from the railroad museum of Pennsylvania is the historic Strasburg Railroad which dates back to 1832 and is the oldest American railroad operating under its original charter. [00:23.200] It's a place where the sound of a steam engine's whistle echoes across the valley, sparking the imagination. [00:29.560] As one of the largest collections of vintage passenger cars and rolling stock in North America, families can enjoy a relaxing 45 minute ride from Strasburg to a town called Paradise. [00:41.260] With so much to do and see, the Strasburg Railroad is a true national treasure. Experience the power of steam. The Strasburg Railroad is a proud sponsor of this PBS program. Learn more at strasburgrailroad.com.

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01:00 · Landscape format

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