Television Broadcast Videos

Medina County Health – 30 sec TV Spot

A person who needs a clinic does not start with a county directory. They need to hear that someone will see them, and they need to hear it before the break is over. Medina County Health Center's spot is half a minute. It says the people there put care and comfort first, and it names both towns, Medina and Wadsworth, in the same breath as the phone call. That is what a thirty-second spot is for. A website can hold every program. A spot has room for one promise and one next step. This one says the reproductive health program offers testing, screening, prevention, and advice, and that the focus stays on the person in the room. Then it tells them to call, and it sends them to medinahealth.org. Another health department hiring Beacon for a spot like this is buying the sentence that has to land while someone is still on the couch. The video can carry the appointment. A brochure in the lobby cannot.

Read transcript Video dialogue and narration

[00:00.000] At Medina County Health Center, we're so glad you're here, because here, from family health to family planning, we have you covered with friendly, experienced doctors, nurses, dentists, and staff who put your care and comfort first. [00:14.920] And our reproductive health program offers testing, screening, prevention, and advice with a compassionate team that keeps the focus on you. [00:22.840] Your Medina County Health Center, located in Medina and Wadsworth. Call for an appointment. Visit medinahouth.org. [00:30.000] For more information, visit medinahouth.org. The line at 00:30 repeats the close after the spot has already ended. Its no-speech score is about 0.999. The address in both lines is what the model heard. The department's site is medinahealth.org.

THE VIDEO

00:30 · Landscape format

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