Television Broadcast Videos

Steam to Victory Ad

Someone moving past a history program does not stop for a logo. They stop for a voice that already sounds like the story. This ad is under a minute. The words are a reading of General Eisenhower's order of the day to the Allied force in June 1944: the eyes of the world, a hard enemy, the tide turned, free men marching together to victory. The page does not name a sponsor. The title calls it a Steam to Victory ad. That is a different kind of spot. There is no phone number and no product. The video uses a document as the message. A buyer who needs a pledge, a dedication, or a cold open can hear how that works before a minute is gone. Another producer hiring Beacon for an ad like this is buying the weight of a real text instead of a tagline written for the break. The order already existed. The video is the reading, cut to the length of the spot. They did not need a new script. They needed the order to be the ad. That is what this video is for.

Read transcript Video dialogue and narration

[00:00.000] The eyes of the world are upon you. The hopes and prayers of liberty-loving people everywhere march with you. [00:07.000] In company with our brave allies and brothers in arms on other fronts, you will bring about the destruction of the German war machine, the elimination of Nazi tyranny over the oppressed peoples of Europe, and security for ourselves in a free world. [00:21.000] Your task will not be an easy one. Your enemy is well trained, well equipped, and battle-hardened. He will fight savages. [00:26.000] The United Nations have inflicted upon the Germans great defeat in open battle, man to man. Our air offensive has seriously reduced their strength in the air and their capacity to wage war on the ground. [00:41.000] Our homefront have given us an overwhelming superiority in weapons and munitions of war. And placed at our disposal great reserves of trained fighting men. [00:51.000] The tide has turned. The free men of the world are marching together to victory.

THE VIDEO

00:57 · Landscape format

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