A homeowner shopping for sealer still thinks the black coating on a driveway has to be coal tar. UNIQUE needed a short video that says this one is not, and that the job is a driveway, not a plant. Beacon made that pitch in under two minutes, and pointed people at the longer how-to when they are ready to start.
The video says the sealer is coal-tar-free, and that the sealed surface stays closed to traffic for at least 24 hours. Those are the product's claims. They are not a Beacon field result. The label still governs the job. The video gives a buyer the reason to pick an asphalt sealer, and the one wait they have to plan for.
Another company hiring Beacon for a short product video is buying the clip a person will finish. INTEGRA-SEAL is the sealer that goes down after the cracks are already filled. A data sheet can list pails, drums, and how to mix it. Someone standing at the end of a driveway usually will not read that far. The video can. It can live on the product page, in a dealer post, or ahead of the full instructional video.
UNIQUE did not need another line that says the sealer is easy. They needed the buyer to see that the black coat does not have to be coal tar, and that the cars stay off it for a day. That is what this video is for.
Read transcript Video dialogue and narration
[00:00.000] UNIQUE's Integra Seal Rejuvenating Asphalt Sealer is a professional-grade, environmentally-friendly, coal-tar-free rejuvenating asphalt sealer. It's available in 5-gallon pails, 55-gallon drums, and larger totes.
[00:25.920] Integra Seal Sealer is designed to rejuvenate and seal asphalt surfaces to protect them from water and the freeze-thaw cycles of winter, which can cause damage that's expensive to repair.
[00:37.120] Integra Seal Asphalt Sealer is simple to use. Just clean the surface of the area to be sealed, then repair any large cracks using UNIQUE's Cold Flow Crack Filler and get started. For hand application, simply pour Integra Seal Asphalt Sealer onto the driveway and spread. Make sure you spread it evenly and smoothly over the entire surface using a sealer brush and a squeegee. Continue the process until you're finished with the entire area.
[01:03.720] For commercial or industrial use, Integra Seal Asphalt Sealer can be applied with UNIQUE's Crack and Tack Pump. Once you've finished, block off the area to traffic and allow a minimum of 24 hours of curing time before allowing anyone to drive on your newly sealed asphalt.
[01:20.160] For a complete do-it-yourself guide, watch our step-by-step Integra Seal Asphalt Sealer instructional video. There's a reason UNIQUE Paving Materials has the brands to which all others try to compare. For more information about this amazing product, please give us a call today at 1-800-441-4880 or visit our website you see on the screen.
