A new person on a patch crew should not learn the steps off the bag while traffic is waiting. Unique needed a short video that shows how UPM cold mix actually goes in the hole. Beacon made that a straight how-to, in a little over two minutes.
Two instructions do the work. The narrator says to sweep out the loose debris and leave the water, because the mix will still stick to the wall of the hole. He says to overfill by 25 percent, tamp it, and open the road. Traffic finishes the compaction, he says, and the patch will not come out, guaranteed. That is the product talking. It is not a result Beacon measured.
Another company hiring Beacon for a how-to this short is buying a crew card they can play before the first stop of the day. A data sheet can say permanent repair. It does not show how full to fill the hole, or that a wet hole is not a reason to wait. The video can. It can live on the product page, in a dealer portal, or on a phone in the truck.
Unique did not need a longer demonstration. They needed the job to be obvious the first time someone uses the mix. That is what this video is for.
Read transcript Video dialogue and narration
[00:00.000] UPM cold mix is a high-performance cold mix that's designed and used to permanently repair
[00:17.280] potholes, utility cuts, alligator sections, and other applications that require a quick
[00:23.000] and permanent repair in asphalt and concrete pavements.
[00:27.640] To use this product, simply sweep out the pothole of any dirt, loose asphalt, and debris,
[00:33.120] including ice, using unique stiff witch broom.
[00:38.280] Water doesn't need to be removed, because UPM cold mix loves water and will adhere to
[00:42.960] the pothole wall in spite of the water.
[00:46.400] Once you're finished sweeping, fill the hole with UPM cold mix, making sure you overfill
[00:51.240] the hole by 25%.
[00:55.560] Then tamp it down good with a hand tamper or gas-powered tamper.
[01:01.840] That's it, you're done, and the road is ready to be placed back into service.
[01:06.120] Now vehicle traffic will continue packing it and smoothing it out the rest of the way,
[01:10.880] working it into every crevice of the pothole, and it won't come out, guaranteed.
[01:16.200] The same process is used when using UPM cold mix on utility cuts or alligator pavement
[01:21.560] repairs.
[01:22.900] Simply sweep out the area of loose debris and fill the large section with the UPM cold
[01:27.420] mix.
[01:28.420] Again, make sure to overfill the area by 25% and tamp it down well.
[01:34.920] Car traffic will compact it the rest of the way when you open the road back up to traffic.
[01:39.620] UPM cold mix is a unique product that saves municipalities tons of money through labor,
[01:45.100] materials, vehicle damage claims, and through the safety of both drivers and road workers.
[01:51.220] There's a reason unique paving materials has the brands to which all others try to compare.
[01:56.540] For more information about this amazing product, please give us a call today at 800-441-4880
[02:04.460] or visit our website you see on the screen.
