A city crew does not lose the sale in the lab. They lose it when a buyer still thinks cold patch is something you come back and fill again. Unique Paving Materials needed a video a road department can watch before they order the cheaper mix. Beacon put that argument in the product's own words, in a little over four minutes.
The video calls UPM cold mix the good stuff. A road worker on camera says that once the material is down, it is done, and that water, sleet, and snow do not change that. The narrator says it will even outlast the road around it, guaranteed. Those are claims the video makes. They are not a result Beacon measured.
Another company hiring Beacon for this kind of video is buying the minute before a buyer says it is just a cold patch. The person on camera says the material costs a little more, and he talks about time, labor, and fewer trips back onto a live road. A product page can say the repair is permanent. A first call usually ends on the price per ton. The video can carry the reason they do not want to fill the same hole again and again in one season. It can sit on a product page, go out with a quote, or play in a crew meeting.
Unique did not need another picture of a bag. They needed a public-works buyer to hear why the repair is supposed to be once. That is what this video is for.
Read transcript Video dialogue and narration
[00:30.000] They're every driver's worst nightmare and cause an estimated $3 billion in vehicle damage
[00:35.120] every year.
[00:36.120] Today's my day off and I'm going to get, I was actually going to get an oil change
[00:41.880] so instead of getting my car maintenance and repaired I ended up getting a flat tire so
[00:48.180] very frustrating.
[00:51.080] Hot holes also create a safety issue for road workers who have to go out and repair them
[00:55.680] over and over and over again.
[00:58.880] Sometimes the same potholes 30 or more times in a season.
[01:03.400] However there is a solution to this problem, UPM cold mix known as the good stuff.
[01:12.080] UPM cold mix is a high performance cold mix that is designed and used to permanently repair
[01:17.240] potholes, utility cuts, alligator sections and other applications that require a quick
[01:23.520] and permanent repair in asphalt and concrete pavements.
[01:28.160] UPM cold mix is pliable and easy to use and work with.
[01:31.840] It's also the only product on the market that will allow you to fill a pothole once and
[01:37.280] be done.
[01:38.440] No coming back to fill it again.
[01:41.960] Our custom self-priming formula actually causes the UPM cold mix to stick in the pothole and
[01:48.400] stay.
[01:49.400] It will even outlast the road around it, guaranteed.
[01:55.080] UPM cold mix permanent pavement repair material is the premier cold mix used around the world
[02:01.440] that road workers know and trust.
[02:05.220] Our competitors cold mix can be stiff and hard to work with, which means the material
[02:10.080] cannot be properly installed, so wet conditions and cold weather mean their product isn't
[02:15.480] going to stay in the repair.
[02:18.880] Here we see a pothole that's been filled with a competitor's cold mix.
[02:26.560] After just four days of freezing conditions, vehicle traffic, salt and snowplows, their
[02:31.400] material has been blown out of the hole.
[02:33.880] Once again, the pothole is back, causing problems for aggravated motorists.
[02:39.120] And where does all that material go that was blown out of the pothole?
[02:42.880] It goes right into your storm ditches, tree lawns or worse yet, scattered all over the
[02:48.080] road with a car in front of you to kick up into your windshield.
[02:52.360] Oh, not again.
[02:56.800] UPM cold mix truly is a pothole killer.
[03:01.000] This pothole is being filled in very wet conditions, and two months later, it's still in the hole
[03:07.000] doing its job.
[03:08.480] Yeah, we've been using UPM cold mix now for probably several years, and what I'd like
[03:17.320] to emphasize is that the fact that when you apply this material, it stays in the hole.
[03:23.960] Once it's down, it's done.
[03:26.240] It doesn't matter what size hole it is, the stuff will stay in that particular hole.
[03:31.320] Water, sleet, snow, the stuff stays there.
[03:34.860] Even though this material costs a little bit more, in the long run, it'll save you time,
[03:43.320] labor, the fact of the safety of your men being out on the street.
[03:49.120] The material is just, I think it's amazing.
[03:55.720] You have to see it to believe it.
[03:57.040] It really is a good material to use out on the street.
[04:02.360] There's a reason unique paving materials has the brands to which all others try to compare.
[04:08.600] For more information about this amazing product, please give us a call today or visit our website
[04:14.280] you see on the screen.
