A song can sit on a page and still never get watched all the way through. Do What You Do is a music video, about three and a half minutes, built on one line the singer keeps coming back to: do what you do, and do it as well as you can. The verses are a kid who cannot dance and cannot carry a tune, and parents who tell him to do it anyway. He says he grew up, became a music man, and plays in a band.
The video lets the song be the whole piece. There is no spoken pitch in the middle and no list of dates. The chorus is the message, repeated until it is the only thing to remember.
Another company hiring Beacon for this kind of video is buying a reason to watch the whole song. An artist, a band, or a group with a theme song can post the lyric and still lose people at the first line. A video gives the song a place to live, on a site, a social post, or ahead of a show.
They did not need a commercial inserted into the track. They needed the song to be something people finish. That is what this video is for.
Read transcript Video dialogue and narration
[00:00.000] I was born with two left feet, had no rhythm I couldn't keep a beat, my mama said, don't
[00:27.440] matter son She said, do you dance and have some fun When I was young I couldn't carry two It sounded like I was howling at the moon, my daddy said, don't matter son He said, do
[00:45.880] you sing and have some fun You do, you do what you do Do it as well as you can do You do, you do what you do Do it as well as you can do
[01:08.280] I grew up, became a music man Now I'm playing in the back to Eden band Told myself, this is a lot of fun Now I'm doing what I do and I'm having fun You do, you do what you do Do it as well as you can do
[01:37.280] You do, you do what you do Do it as well as you can do What you do what you do Do do do do do you do do do due what you do due to what you do do come on everybody
[02:10.160] Do, do, do, do what you do What you do Do, do, do what you do Do it as well as you can do Do, do, do what you do Do it as well as you can do
[02:43.160] You may not believe you got what it takes You might think you're gonna make mistakes Just tell yourself it don't matter none Do what I do and I'll have some fun Do, do, do what you do Do it as well as you can do You do, you do what you do
[03:14.160] Do it as well as you can do
