A buyer who will not visit yet will still watch something called a welcome. They will skip something that looks like a pitch. Automation Tool & Die's best first look is still the plant, a 100,000-square-foot campus in Valley City where the work sits under one roof. Beacon put that look in a three-and-a-half-minute welcome video a salesperson can send before anyone gets in the car.
That is the job of the piece. It lets a prospect hear how the company describes the building, the quality system, and the way a job moves, then it asks them to book the real tour. The close is not a logo. It is a next step. The title is the placement. Homepage, first email, lobby screen. It does not have to be called a sales video to do a sales job.
Another company hiring Beacon for this kind of video is buying a second door onto the same tour. A way to put the plant in front of a buyer who will not fly in for a first look, without making the first touch feel like a hard sell. And a finish that asks for the visit, instead of hoping the viewer will figure out what to do next.
ATD did not need another brochure under a softer name. They needed a welcome a buyer would actually play. That is what this video is for.
Read transcript Video dialogue and narration
[00:00.000] Automation, tool and die in Valley City, Ohio is centrally located within the Great Lakes Manufacturing Region.
[00:17.960] Our 100,000 square foot building is situated on a beautiful 22 acre campus.
[00:23.120] ATD's facility has been planned out carefully to maximize efficiency for the flow of projects and materials through the building.
[00:30.400] ATD is a custom die in metal stamping facility offering one stop, concept to completion metal forming solutions.
[00:38.320] In addition to our automotive customers, ATD services a wide variety of non-automotive companies in many different industries.
[00:45.560] For our clients, we put in place a strategic plan with processes that are coupled with a volume management system and an approach to producing quality parts.
[00:54.240] ATD is an IATF 16949 registered facility giving our customers the added peace of mind that ATD is a quality system driven organization.
[01:04.560] From the very beginning, our engineering team offers expertise in prototypes, reverse engineering with our laser scanner, tool and die design, metal stamping, secondary operations, sub assemblies and value added operations.
[01:18.640] We use advanced design software and our decades of experience to ensure success from product development to production launch.
[01:26.120] By being involved at the beginning of projects, we've been able to offer substantial cost savings to our customers.
[01:32.880] Automation tool and die has also been very successful in bringing products to the market faster when our team participates from the beginning.
[01:40.440] Quality metal stampings begin with a quality tool design.
[01:43.720] We use the latest CAD and CAM software to design and create high quality tools that are more reliable, last longer and produce better parts.
[01:52.880] Scrap from our machines is recycled through our underground scrap system which reduces non-value added labor.
[01:58.880] During production and the running of parts, periodic multi-point quality and tolerance checks are performed to ensure quality and customer expectations are satisfied.
[02:08.240] Automation tool and die has a variety of presses to meet the specific needs of our customers.
[02:13.200] We have a robotic stamping cell that consists of two 275 ton presses and six robots and a press capable of being configured to perform a number of tasks, including punching and custom forming.
[02:33.600] ATD is also an expert in secondary added value processes.
[02:37.920] This custom weld cell welds five nuts and inspects their presence 100% of the time while precisely welding them into position.
[02:46.440] Our servo welder is custom built to provide maximum flexibility, enabling ATD to weld a wide array of parts.
[02:53.840] It also utilizes cameras to inspect stamped parts before they are cycled around to have nuts welded onto them and then inspected again by a secondary camera system to ensure each part has been welded properly.
[03:05.920] ATD provides numerous metal joining solutions outside of welding, including riveting and custom automated assembly.
[03:13.880] Automation tool and die lives by the can do code.
[03:17.000] Please contact us today to schedule a tour of our facility and let us know what we can do for you.
