Universal Trucking Services
Some services are hard to sell because the customer only feels the need when the thing will not move. Universal Trucking's video is twenty-eight seconds, and it never says a word. A man tries to push a stack of ovens that will not budge. A small truck shows up, chains on, and takes the load. The card at the end is the whole offer. Need a trucking service? We can help you move it. Another company hiring Beacon for this kind of video is buying a spot short enough to run before someone decides to scroll. The problem is played instead of described, and the name is saved for the last card. Universal did not need a tour of the yard. They needed the viewer to feel the load. That is what this video is for.
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THE VIDEO
00:28 · Landscape format
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