A painter who has been at it for 30 years does not switch tools because a page says new. Purdy needed Nick Slavik to say why he would. Beacon put that in a little over two minutes.
Nick says he has owned his painting business since 2007, and that the products come from listening to pros and people who paint at home. He shows the Pole Plus and locks it every three inches so it does not slip. That is what the video says. It is not a Beacon count of how many painters changed poles.
Another brand hiring Beacon for this kind of video is buying a working painter's reason, not a tour of the line. A catalog can list length options. It cannot show the lock click into place in a hand that has been on the job since 2007. Nick says the company is still finding ways to make the work easier, and he is watching for what comes next.
Purdy did not need every new SKU read out loud. They needed one painter to lock the pole and mean it. That is what this video is for.
Read transcript Video dialogue and narration
[00:00.000] I am Nick Slavik. I've been a professional painter for over 30 years and I've owned my own painting business since 2007.
[00:14.080] The craftsmanship found in today's Purdie products is rooted in their commitment to quality that's been a part of Purdie's DNA since they made their first brush in 1925. That commitment is a big reason why Purdie keeps innovating products that lead the way and are in line with what pros want. They listen to feedback from pros and DIYers alike and apply those insights to new products. It truly is for pros, by pros.
[00:45.200] So let's take a look at and I will demonstrate a few of Purdie's latest products. First, the Purdie Pole Plus. Unlike other extension poles, this one has plenty of length options. Every three inches, you just lock it into one of these holes here and it's secure. No slipping, no sliding. And it's thicker to reduce flex and with a grip, I never lose a handle on my jobs.
[01:06.320] Next up, if you're not getting a smooth enough finish for your high standards, try the Purdie Altitude Cover. It gives you a superior, smoother finish with less splatter and there's a whole lot more coverage. Just when you thought a roller cover couldn't get any smoother, long comes altitude. Pair it with the Pole Plus for even more productivity.
[01:31.440] Finally, if you're looking for a brush that holds significantly more paint, so you don't have to dip as much, try the Purdie Pro Extra High Capacity Brush. It has those same Pro Extra filaments as before. You just get the job done quicker. I love these things.
[01:51.440] That's not everything that's new. Purdie is always finding ways to make my job easier and I'm always on the lookout for what's next. Thanks for watching and keep up the good work.
