A company that makes the part inside the window, or the door on the cabinet, has a hard time sounding like one company. Each line has its own buyer, and each buyer has only seen their own sheet.
Quanex's video starts before any product. What they make is vital, the people behind it are crucial, the customers are indispensable, and they are part of something bigger. Then it says the scale the company claims for itself. Since 1927. A network of nearly 3,800 people. Headquarters in Houston. More than 30 locations, serving more than 90 countries. Only then does it walk the lines, and it walks them as places a person already lives. Cabinet doors and drawer fronts built to a customer's spec. Moldings and storage that finish a room. Then the window: warm-edge spacers the company says carry three decades of the technology, grilles made just in time, vinyl systems, sealants, screens, and the components an OEM actually orders. It does not stop at the house. The same video points at solar and refrigeration, and closes on the line it opened with. Performance, sustainability, and how the end product looks. Part of something bigger.
Another multi-line manufacturer hiring Beacon for this kind of video is buying one place where the divisions sound like one company. The sales team can still send the product sheet. This is the video that runs first, so the next sheet feels like more of the same story instead of a different firm.
Quanex did not need another catalog. They needed the lines to sound like one company. That is what this video is for.
Read transcript Video dialogue and narration
[00:00.000] What we make is vital. The people behind it are crucial. The customers we serve are indispensable.
[00:11.700] We are a part of something bigger. We are Quantex. Since 1927, we have grown to become
[00:19.220] a united network of nearly 3,800 talented employees. Headquartered in Houston, Texas,
[00:25.880] we have more than 30 global locations serving more than 90 countries. We strive to make
[00:30.760] a positive impact on the world and to be a responsible corporate citizen everywhere we
[00:35.280] operate. We are trusted around the world, driven by innovation and positioned to develop
[00:40.860] solutions that give our customers a competitive advantage. Solutions like cabinetry and their
[00:46.320] components. Kitchen cabinet doors and drawer fronts designed and manufactured to exact
[00:51.740] customer specification to create beautiful and timeless looks throughout homes and buildings.
[00:56.520] A wide array of cabinet moldings as well as storage and organization products to complete
[01:03.720] the entire space. No-work solutions manufactured in a wide variety of solid hardwood species as
[01:11.260] well as profile wrapped moldings using particle board and medium density fiber board substrates.
[01:16.100] Solutions like fenestration products that deliver more for windows and doors. Our super
[01:22.420] spacer and dura spacer warm edge spacers are backed by three decades of leading technology
[01:27.660] delivering optimum comfort and appearance in residential and commercial window and doors.
[01:32.020] Window grills and accents custom designed and manufactured on a just-in-time basis to exact
[01:38.740] customer specifications. Micron and linear vinyl extrusions deliver one-of-a-kind window and door
[01:45.620] systems. Edge therm and Q-glaze sealants combine efficiency and performance. Quonix screen
[01:53.580] outsourcing solutions create efficiencies for manufacturers and functionality for consumers.
[01:58.460] Plus an array of components and accessories provides superior solutions for window and
[02:04.060] door OEMs. Find Quonix solutions in more industries such as solar, refrigeration and more. Backed by
[02:11.420] a higher level of service across an array of functions. We are improving the performance,
[02:15.900] sustainability and aesthetics of end products. We are Quonix and we are a part of something bigger.
