Purdy can print that the brushes are handcrafted. What a buyer still does not see is whose hand made the one in the box. Beacon put Nick Slavik on that point in a little over two minutes.
He holds a brush up and says each one is signed by the person who made it. He thanks Cam. He also says his own painting started on farm buildings in southern Minnesota, and he still remembers the beaver-tail handle. The video says the company began with one brush in a garage in Portland, Oregon. That is Nick talking. It is not a Beacon history report. When he says the brand is the one pros prefer, that is his line, not a measured result.
Another brand hiring Beacon for this kind of video is buying the signature a homepage never gets to. A first meeting usually ends on the logo. The video can stop on the name written on the brush.
Purdy did not need another sentence about a hundred years. They needed the maker's name where a buyer could see it. That is what this video is for.
Read transcript Video dialogue and narration
[00:00.000] Hey everybody, I'm Nick Slavik. I've been a master craftsman for 33 years and I've owned my own professional painting business for 17.
[00:17.520] Today, I'm excited to talk about Perti brushes and rollers, a staple of mine since I started painting. Perti's been crafting brushes and rollers for 100 years. I haven't been using Perti brushes and rollers quite that long, but they are my preferred choice every time.
[00:35.880] These brushes are handcrafted and that matters. I prefer a brush that takes a little more time to make, where every detail matters. And Perti is made for pros by pros, real people crafting by hand brushes that meet the exacting standards of pros like me and like you, and for DIYers looking for professional quality results.
[00:57.840] You can truly see the difference and you can see they're handcrafted. Look here, each one is signed by the person who made it. Thanks Cam.
[01:07.400] That Perti difference is rooted in craftsmanship. For Perti, it all began with a single handcrafted brush in a garage in Portland, Oregon.
[01:15.480] My love of painting started on the historic farm buildings of Southern Minnesota, Perti in hand. I can still remember the feel of that Perti brush, that beaver tail handle in my hand and that thick four inch natural bristle brush where we applied that oil paint to those old farm buildings.
[01:33.360] Since then, I, like so many other pros, have used Perti countless times on homes of every type. Walls in every room, ceilings, trim, doors, cabinets, decks, masonry, you name it. And for every project, I never worry about the applicator because Perti is the number one brand preferred by pros for a reason.
[01:53.880] It's been that way for a hundred years, crafting quality, no shortcuts. That's how it was in 1925 and it's a legacy that will continue for another hundred. Thanks for watching and keep up the good work.
