A founder hears "incubator" and pictures a building they have to move into, and a pitch day at the end. Most programs get introduced that way, even when they are not that.
MAGNET's Iterator is for people making a physical product. The video says it does not tie a founder to a location the way a traditional incubator does, and that the work happens from offices in Cleveland and Akron. A person who had a new family game, and no idea how to turn it into a product, says the team walked both the product and the business. Not just one of them.
Another program hiring Beacon for this kind of video is buying the distinction a homepage blurs. Coaching, engineering, and a manufacturer network can sit in a list. A founder describing the step they could not take alone is what the next founder trusts. Put the video where someone is deciding whether this is just another accelerator.
MAGNET did not need a longer menu of services. They needed a founder to say what the help was. That is what this video is for.
Read transcript Video dialogue and narration
[00:00.000] Magnet's iterator helps physical product innovators turn their ideas into businesses.
[00:12.480] Whether you're an entrepreneur starting from scratch or an existing company searching for
[00:15.880] new revenue streams, manufacturing is full of unique challenges.
[00:19.960] The iterator is designed to meet those challenges quickly and efficiently by helping our clients
[00:24.840] vet the guesses they're making.
[00:26.600] We focus on four things, listening to customers, building products, organizing a team, getting
[00:33.480] sales.
[00:34.480] In our experience, that's a powerful way to make products the customers love.
[00:39.720] Magnet is a unique resource because you have so many businesses and aspects of business
[00:45.600] in one place.
[00:46.880] We've been offered business coaching from a number of different people that they might
[00:50.440] specialize in finance or sales and marketing, things like that.
[00:53.520] And under one roof, you have the opportunity to ask questions, meet with people from any
[00:58.700] given number of trades, professions, you're covered.
[01:02.060] And so it's sort of a one-stop shopping opportunity for helping your business grow.
[01:07.560] The iterator was built for flexibility.
[01:10.120] We don't tie founders to a location like traditional incubators, and we provide more
[01:14.120] personalized counseling than accelerator programs.
[01:17.560] Magnet's iterator is designed to meet entrepreneurs where they are in their journey.
[01:22.040] With offices in Cleveland and Akron working with physical products and startups in every
[01:26.240] vertical, we become part of their team using lean methodologies unique to us.
[01:31.280] We help our entrepreneurs across Northeast Ohio iterate on their ideas to build products
[01:35.480] that the market truly wants.
[01:38.280] After I came up with a new family game, I quickly realized that I had no idea how to
[01:42.480] develop it into a viable product.
[01:45.200] That's when I turned to Magnet for assistance.
[01:47.920] The professionals at Magnet took me step-by-step through the product development process.
[01:52.380] The team approach at Magnet creates a lot of different ideas, concerns, comments as
[01:57.680] I go through the process of developing my game.
[02:01.280] Hands down, the people are my favorite part about working with Magnet.
[02:04.480] The team is extremely easy to work with, everyone is genuinely interested in my project.
[02:09.020] They offer valuable insight about the manufacturing side of things as well as developing the business.
[02:14.080] They don't just help you build your product, they also help you create a better business.
[02:17.920] I'm excited to watch my ideas continue to evolve and blossom.
[02:22.160] Magnet's probably most unique feature is its fascinating centralization as this economic
[02:28.160] development non-profit, particularly focused on the industrial manufacturing sector.
[02:33.400] Cleveland is an old Rust Belt city known for its strength in manufacturing.
[02:38.120] Magnet takes that old 60s industrial strength and revitalizes it and brings it in to the
[02:43.440] 21st century.
[02:44.440] Magnet really focuses on what Cleveland is so historically good at, which is that diverse
[02:49.780] manufacturing background in all industrial sectors and furthermore really merges that
[02:55.100] with the new era of vitalizing technology and bringing that all together within this
[03:00.920] region in a uniquely special sort of environment within Northeast Ohio.
[03:05.680] We work with a variety of innovators, everyone from students creating IoT manufacturing solutions
[03:10.480] that use sensors to predict machine down time to an ed tech device that helps children
[03:14.220] teach themselves to read.
[03:15.920] Our startup advisors, in-house engineers, manufacturing experts and community partners
[03:20.520] come together from diverse backgrounds to help our startups with whatever they need for
[03:24.800] whatever steps they need to take.
