A fresh sealer that blooms an oil stain a week later looks like a bad sealer. UNIQUE needed a video that says the stain has to be locked down first, and that this primer is that step. Beacon put that in about two minutes.
The video says the primer forms a barrier over oil and grease, and that it dries clear before the sealer goes on. Those are the product's claims. They are not a Beacon field result. The label still governs the job. The video gives a contractor the reason the sealer failed last time, and the step that comes before the next coat.
Another company hiring Beacon for this kind of video is buying the explanation a sealer sale usually skips. KWIK-LOK is the primer that sits between an oil spot and the coat the customer will actually see. A data sheet can list adhesion, temperature, and three ways to put it down. A crew sealing a parking lot usually will not read that far. The video can. It can live on the primer page, inside a sealer kit, or in the note that goes out when a dealer asks why the spots came back.
UNIQUE did not need another list of what the primer bonds to. They needed the buyer to see that the sealer only looks right if the oil is locked down first. That is what this video is for.
Read transcript Video dialogue and narration
[00:00.000] Quick Lock Pavement Primer is a fast setting pavement primer used to lock down oil spots on concrete and asphalt surfaces. Quick Lock Primer is specifically designed to seal oil and chemical stains to prevent bleed through and aids in the pavement's ability to bond with pavement sealers and resurfaces.
[00:26.280] Quick Lock Primer comes ready to use and has excellent adhesion to pavement surfaces. It forms a barrier over oil and grease spots, helps prevent spot bleed through on freshly sealed surfaces, locks down tar-based sealers before applying an asphalt-based sealer. It's environmentally friendly and is ready to use. It also has a water-based formulation.
[00:50.760] Quick Lock Primer can also lock down fresh cold mix so you can seal over it immediately. Quick Lock Primer should be applied over sound pavement only.
[01:00.720] It can be applied in three ways. For smaller single-problem areas, a simple paintbrush or lambswool-style thick roller will do the trick to get deep into textured areas and crevices. For larger areas with multiple oil and grease spots, you can use a commercial sprayer to apply Quick Lock Primer. If the pavement has standing oil or grease buildup, use an oil absorption material to soak up the oil and sweep it up. Once the excess oil is removed, Quick Lock Primer can be applied directly from the container.
[01:35.640] Quick Lock Primer should not be applied when the ambient temperature is expected to drop below 50 degrees Fahrenheit. Quick Lock Primer will dry clear, at which time you can apply your pavement sealer or resurfacing liquid. It's that simple.
[01:50.800] There's a reason unique paving materials has the brands to which all others try to compare. For more information about this amazing product, please give us a call at 1-800-441-4880 or visit our website you see on the screen.
