17 videos every manufacturer needs

Krylon Furniture Flip Table Video Ver-7

An old table is a hard sell in a still photo, because the buyer cannot tell the paint went on the carved legs and not just the top. Krylon's Furniture Flip table video is about two minutes. The only clear spoken line is thanks for watching. The picture and the cards do the selling. The table starts worn, with a dark octagonal top and a turned base. Later the pedestal is taking a gold color from the bottom, and a card says to work your way up. The feet are masked so the new color stays off what is already done. That is what is on screen. It is not a Beacon test of the finish. Another brand hiring Beacon for this kind of video is buying the pass up a shape a flat photo cannot explain. A can on a shelf cannot show a turned leg taking color while the feet stay covered. Krylon did not need a voice to walk the whole job. They needed the leg. That is what this video is for.

Read transcript Video dialogue and narration

[00:00.000] Thanks for watching! On screen, from sampled frames: a worn octagonal pedestal table with a dark carved base, a red banner in the style of the other Furniture Flip videos, section cards including "Painting & Taping," the pedestal taking a gold color from the bottom under the card "Work your way up.", a card that says "Use cardboard or a drop cloth to catch overspray.", the feet masked in yellow under a card that says to mask off what you already painted, and the top under the card "Spray with short even strokes." Those cards are read off the picture. They are not a soundtrack.

THE VIDEO

01:59 · Landscape format

EXPLORE THE COLLECTION

Let's Talk