17 videos every manufacturer needs

Krylon Furniture Flip Kids Chairs

Someone flipping a pair of kids' chairs does not buy the paint from a drying-time chart. They buy it when the chairs that were in the way look like they belong in a room. This Krylon video is about a minute and a quarter, and there is no usable speech. Music plays. The picture does the selling. Worn wooden chairs become a purple pair next to a small gold table. A card tells the viewer to tape off the seats so the spray stays off them. That is what is on screen. It is not a Beacon measure of how even the color is. Another brand hiring Beacon for this kind of video is buying the moment a small project looks finished, not like a workbench. A label can say to mask. It cannot show the tape coming off a chair that now matches the one beside it. Krylon did not need a narrator to explain a kids' chair. They needed the pair in the room. That is what this video is for.

Read transcript Video dialogue and narration

[00:00.000] music On screen, from sampled frames: the Krylon color-dot mark, worn wooden kids' chairs, then the same kind of chairs painted purple in a room next to a gold side table, with a red banner that includes the words "to this." A person tapes a seat under the card "Tape off the seats to avoid overspray." A card says "Spray back and forth in light coats." Another says "Dry-to-touch and dry-to-handle times can be different." The end card is the Krylon mark and the words "learn more at." The web address under that line is not readable in the frames. Those cards are read off the picture. They are not a soundtrack.

THE VIDEO

01:17 · Landscape format

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