Short answer: The client (or PharoPLAST / manufacturer brand) should own the LinkedIn Page, Business Manager billing, and GA4 property. Beacon and BuellEA get editor or analyst access for the pilot. Ownership stays with the brand when the pilot ends so data is not stranded.
Who owns what?
| Asset | Recommended owner | Beacon / BuellEA access |
|---|---|---|
| LinkedIn Company Page | Client brand | Content manager / advertiser as needed |
| LinkedIn Business Manager / ad account | Client brand (billing) | Partner access for running the pilot |
| GA4 property | Client brand | Editor or analyst |
| Landing page on client domain | Client brand | BuellEA may implement tracking |
| Creative masters | Beacon (work product) under the contract | Client receives licensed deliverables |
Why this matters for ops and finance
- Ad invoices and spend caps stay on the account that owns billing.
- GA4 history survives if the agency relationship ends.
- ROI reviews (cost per qualified lead or RFQ) use one durable property ID.
What must be true before day one of paid?
- Admin invites accepted for BuellEA operators
- Conversion events named and tested (form submit, call click, or RFQ intent)
- Written note of who can raise the daily budget
Related
- [How is Beacon priced?](03-how-is-beacon-priced.md)
- [What does the Beacon sales workflow look like?](05-beacon-sales-workflow.md)