17 videos every manufacturer needs.
To compete, win trust, and skyrocket your business — a practical guide for using video to turn your manufacturing website into a sales and recruiting tool.
- The 17-video stack manufacturers actually need (and which 3 to start with)
- How video on a manufacturing site builds trust faster than any spec sheet
- What recruiting video does for hiring in tight labor markets
- How to brief a production team so you don't waste your budget
What's inside
A field guide written for manufacturers — built from years of producing video for the people you'd recognize. Use it whether you're hiring an agency or shooting in-house.
The 17 videos
Brand films, plant tours, product demos, customer stories, training, recruiting — the full stack, and where each one fits.
Trust patterns
Why a 90-second plant tour outsells a 20-page brochure. The structural moves that build credibility on camera.
How to brief
What a production company actually needs from you on day one — and what slows shoots down when it's missing.
Budget realities
Honest numbers for each video type so you can plan without surprises.
Who it's for
Built for the people inside manufacturing companies who actually have to make video happen — not just hand it off.
- Marketing leadsYou own the calendar and the budget, and you need to know what's worth funding.
- Owners & foundersYour face goes on camera and your story drives the pitch — you want it to land.
- HR & recruitingYou're hiring in a tight market and need the videos that actually attract candidates.
